About Cassandra Gudlhuza


efore becoming the founder of BlackCumin PTY Ltd, Cassandra Gudlhuza was at the forefront of South African entertainment and lifestyle print media. Gudlhuza started her media career in 2002 at LoveLife – the African continent’s largest HIV Prevention Campaign, as an intern radio producer. After a few months at the radio department, her writing skills were then discovered and she was immediately moved to the print department, where she worked her way up to becoming a senior Journalist.

Following her stint at LoveLife, Gudlhuza was then employed at the Sunday Times newspaper, where she also worked her way up from the position of junior editor in charge of the weekly youth supplement (Sunday Times Bounce Magazine), to one of the weekly attractions as an entertainment and social columnist. During this time, Gudlhuza was also employed at The Learning Channel, where she co-presented an English and Literature class for grade 11 and 12s.

After a four-year run, Gudlhuza then left the Sunday Times to join the City Press newspaper, where she anchored her own main body full page, consisting of a social column and an opinion piece every week. At this time, Gudlhuza also appeared in a number of high-profile entertainment, lifestyle and current affairs television and radio programmes as commentator and content contributor.

After a couple of years at City Press, Gudlhuza joined Africa Business News (ABN 360), where she held the position of Marketing and Events Executive – where she provided Marketing, Public Relations and Events services to international brands such as CNBC Africa and Forbes Africa..Gudlhuza was also one of the main contributors to Forbes Africa magazine.

Gudlhuza currently serves as CEO at BlackCumin, overseeing the Communications, Marketing, Public Relations, Publishing and Eventing functions of the company.